SEO Basics - Digital Marketing

What is SEO? 

SEO stands for Search Engine Optimization.
We can get traffic, ranking, and more things from SEO, first you should know about the works of SEO, what we can get from SEO.
We can make a good Brand by SEO. Basically, SEO is depended on your searches, think, Suggestions, and much more things.
There have 3 types of SEO, White hat, Blackhat, and Greyhat. Black hat SEO is illegal but I don't care about Black and Grey-hat SEO, because we're going to learn about White-hat SEO and this is the best strategy to get traffic and ranking for your site.
SEO helps to Google to check your site which quality contents have on your site when Google Algorithms comes and check your content they check where you have used your keywords if you don't so Algorithms have move out to your site because they want perfection and quality content.
Basically, SEO is the way to get traffic to your website from any Search Engine where you want.
So today, You learn about the basics of SEO, first, you should know this how many things in SEO.

1.       Market Research
2.       Keyword Research
3.       On-page Optimization
4.       Site Structure
5.       Link Building
6.       Brand Building
7.       Viral Marketing
8.       Adjusting
9.       Staying up to date with updates.

There have 9 different things about SEO. I think I forgot many things about SEO but don't worry we
are discuss on basics.

What are the Basics of Market Research?

Market research is the way to think about your business how you can make it better and before starting a business you need to research about that what should you do for your business what kinds of products in your business what things you need in your business.
First, you should learn about your business, products and much more you can learn. Google and Bing are the best and most useful search engines in the world so you can easily search on it for your business.

What are the Basics of Keyword Research?

Keyword research is the most important thing in SEO because ranking depends on keywords research, keywords suggestions, and Keywords variations. So we are just discussing Keyword Research but we will discuss other things soon.

How to Do Keyword Research?

Basically, All SEO experts do Keyword Research on Keyword Planner, Ahrefs, and other tools but most people research in Google Keyword Planner, Google Keyword Planner is free & easy to use. Just you need to signup/sign in with your Gmail account.
GOOGLE KEYWORD PLANNER

What is On-Page Optimization?

On-Page Optimization is the way to properly optimize your site for Google because when Google Algorithm comes to the website and checking your content, site speed, structure, and much more things after they decide what your rank is and what should give to you in Google.

What is Site Structure?

Site Structure depends on your business products, and plan what type of business are you starting or doing. Just know the thing before making your URL you have to do Keyword Research on Google Keyword Planner they will tell you about Searches, Competition, and gives more keywords suggestion.
When you have done Keyword Research you should check keyword which is you want and check it searches competition. You should select the keyword which is having High Searches and Low Competition. Because users were searching about this but there is no competition so you can easily rank in Google.


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