What Is Content Marketing If It Does Not Help You Sell? Using Ahrefs for Content Exploration
Ahrefs YouTube Videos on SEO and Content Marketing Ahrefs Screenshot by TJ McCue Forbes is in the content business. So are thousands of other media outlets and, of course, many bloggers and influencers. Creating content is a profitable business, but as you may have noticed, there is an absolute Noah’s Ark level flood of content in our world today. Figuring out what content to produce and what people will find meaningful, useful, and valuable, so that they stay on your website is an elusive gem. After I wrote the $80 Billion SEO post, I heard from a number of SEO tool companies. I heard from a handful of experts that I did not mention. Ahrefs, one of several search engine optimization services that I mentioned in that post, reached out to give me a temporary media pass so that I could test their platform a bit more (as I disclosed in my previous post, I have paid for occasional subscriptions there, so I had a decent idea of how it worked). Note: While I highlight Ahrefs in